e.l.f. Cosmetics and Skincare

Discover the beauty that's perfect for you! Join e.l.f.'s Beauty Squad rewards program and unlock exclusive perks all season long.

Sign up now to receive festive rewards and surprise product drops!

Welcome to the e.l.f. beauty universe! From trending lip oils to high-performing skincare, shop the best beauty products for every eye, lip, and face within our amazing app.

Explore, share, and discover your favorite e.l.f. products. Utilize features like Virtual Try-on, shade matching tools, and Shoppable Stories to find your next must-have makeup and skincare items.

Join the e.l.f. Beauty Squad Rewards Program – It's FREE!

Earn points in multiple ways and redeem them for free products and other amazing rewards. Beauty Squad benefits include:

• Earn points everywhere: Upload your receipts to earn points regardless of where you shop.
• Redeem points for rewards: Exchange points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Early access: Shop new releases and sales before anyone else.
• Birthday perks: Enjoy a free gift and double points during your birthday month.
• Exclusive content: Access members-only content like the Hot as e.l.f. chart and Squad Sign quiz.
• Tiered rewards: Level up for even more exclusive perks, such as free shipping (Icon members).

Get more for your money.

Enjoy instant access to weekly ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories.

Stay informed about new product launches and discover your next holy grail products.

Virtual Try-On.

Virtually test products and find your perfect shade match.

Swipe to Like.

Swipe right on products you love, build your wish list, and explore clean beauty options.

In-Store Assistance.

Use the barcode scanner to virtually try on shades, view tutorials, and learn about ingredients while shopping in-store.

Stay Informed.

Enable push and in-app notifications to receive updates on exclusive offers, new arrivals, and upcoming sales.

Track Your Orders.

Review your order history and track your deliveries. Use the store locator to find the nearest e.l.f. store.

Share the e.l.f. Love.

Easily share product links and looks directly from the app.

e.l.f. UP! Stay updated on Roblox's exciting tycoon adventure!

e.l.f. makes beauty accessible to everyone. Download the app and join the fun!