eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

eFootball, Konami's leading multi-platform soccer simulation game, welcomes a new brand ambassador: the rising star Lamine Yamal. This collaboration brings Yamal into the game as a playable character, showcasing his unique Acceleration Burst skill, a reflection of his impressive on-field dribbling style.

Konami's eFootball continues to score big, partnering with top teams and anime franchises, and now adding a young football prodigy to its roster. Lamine Yamal, a product of FC Barcelona's famed La Masia academy, is a highly anticipated talent, making him a perfect fit as a brand ambassador.

Yamal joins eFootball as an Epic-level player, alongside Big Time Neymar Jr. and Epic Takefusa Kubo. These players all feature the Acceleration Burst skill, enhancing their dribbling speed, a signature element of their real-world playing styles.

To celebrate Yamal's arrival, eFootball launches a Carnival Campaign, offering free eFootball Coins and exclusive rewards. Players can log in to receive a limited-edition carnival uniform.

Yamal's inclusion demonstrates eFootball's strategy to engage a younger audience and compete with established rivals like EA. Attracting a vibrant football fanbase requires integrating the sport's culture and top players.

For more sports simulation options, explore our curated lists of the top 25 best football games for iOS and Android!