Ubisoft Insists Assassin's Creed Shadows Preorders are 'Tracking Solidly,' In Line With Odyssey

Ubisoft confidently reports strong preorder numbers for Assassin's Creed Shadows, despite its challenging development and marketing journey. The publisher's recent financial report indicates preorders are on par with Assassin's Creed Odyssey, a top performer in the franchise.

Ubisoft CEO Yves Guillemot expressed unwavering optimism, emphasizing the company's complete focus on the March 20th launch. Early previews have generated positive feedback, highlighting the compelling narrative, immersive gameplay, and the impactful contributions of both protagonists. Guillemot lauded the development team's dedication, describing Shadows as the franchise's most ambitious installment yet.

Originally slated for a November release, Shadows faced two delays, landing finally on March 20th. This highly anticipated title, the first main Assassin's Creed game since 2020 and the long-awaited Japan-set adventure, carries significant weight for Ubisoft, which has recently faced setbacks and investor concerns.

The game's marketing campaign has encountered several controversies. The development team issued apologies for inaccuracies in the portrayal of Japan and unauthorized use of a historical group's flag. Further, a collectible statue was pulled from sale due to its insensitive design. These issues, coupled with the delays, have understandably fueled fan impatience.