by Jason Jan 06,2025
El director creativo de Rovio, Ben Mattes, reflexiona sobre los 15 años de Angry Birds
Angry Birds celebró su 15º aniversario este año, un hito que pocos predijeron para esta franquicia tremendamente popular. Desde su éxito inicial en iOS y Android hasta películas, productos y su papel en el impulso de la escena de juegos móviles de Finlandia, Angry Birds se ha convertido en un fenómeno global. Hablamos con Ben Mattes, director creativo de Rovio, para conocer mejor el pasado, presente y futuro de la franquicia.

El viaje de Ben Mattes en Rovio:
Mattes, un desarrollador de juegos veterano con experiencia en Gameloft, Ubisoft y WB Games Montreal, lleva casi cinco años en Rovio. Su papel como director creativo se centra en mantener la coherencia de la propiedad intelectual de Angry Birds, respetando sus personajes y tradiciones establecidos y, al mismo tiempo, explorando nuevas vías creativas para los próximos 15 años.
El enfoque creativo:
Mattes describe el enfoque creativo de Angry Birds como una combinación de accesibilidad y profundidad. La estética colorida y linda de la franquicia atrae a los niños, mientras que la jugabilidad estratégica satisface a los adultos. Este amplio atractivo ha facilitado asociaciones y proyectos memorables. El desafío actual, explica Mattes, es honrar los elementos establecidos y al mismo tiempo innovar en nuevas experiencias de juego que se mantengan fieles al núcleo de la franquicia.

El peso de un legado:
Mattes reconoce la responsabilidad que conlleva trabajar en una IP tan icónica. La marca Angry Birds, particularmente Red, es sinónimo de juegos móviles. El equipo se esfuerza por crear nuevas experiencias que resuenen tanto entre los fanáticos nuevos como desde hace mucho tiempo, un desafío amplificado por la naturaleza de "construcción abierta" del desarrollo de juegos moderno, donde los comentarios inmediatos de la comunidad dan forma a la evolución del producto.
El futuro de Angry Birds:
Con la adquisición de Sega, Rovio se centra en expandir el universo de Angry Birds a través de varias plataformas. Mattes destaca la próxima Angry Birds Movie 3 y el compromiso de involucrar a los fanáticos a través de juegos, productos e interacción comunitaria. La colaboración con el productor John Cohen garantiza que los nuevos personajes, temas e historias se alineen perfectamente con los proyectos existentes.

El secreto del éxito:
Mattes atribuye el éxito de Angry Birds a su amplio atractivo: "algo para todos". La franquicia ha resonado entre los jugadores en múltiples niveles, desde su papel como primera experiencia de juego hasta su impacto en la percepción de los dispositivos móviles. El gran volumen de historias de fans, el compromiso con los productos y las diversas formas de interactuar con la propiedad intelectual demuestran su atractivo generalizado.

Un mensaje para los fans:
Mattes expresa su gratitud a los fans dedicados cuya pasión y creatividad han dado forma a Angry Birds. Les asegura que los proyectos futuros seguirán reflejando sus aportes y atendiendo a lo que inicialmente los atrajo a la franquicia.
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