Rovio, Xiaomi, Kingsoft Shiyou Bring Angry Birds Back to China

• Angry Birds is making a comeback to mainland China
• A new partnership with Kingsoft Shiyou will handle distribution
• The game will also come pre-installed on Xiaomi Pro and Pro Max devices

The term 'Anglocentric' is frequently used to describe an excessive focus on English-speaking markets. While we pride ourselves on maintaining a global perspective, even mobile gaming coverage can sometimes reflect certain biases. For instance, Angry Birds - one of mobile gaming's biggest successes - is only now returning to China.

That's correct - until recently, Chinese mobile gamers have been unable to enjoy their daily dose of pig-destroying and structure-smashing action. Fortunately, a new agreement between Rovio, Xiaomi and Kingsoft Shiyou will bring Angry Birds back to Chinese players.

Rovio has secured an advantageous arrangement through this deal. Angry Birds will come pre-installed on Xiaomi 17 Pro and Xiaomi 17 Pro Max smartphones, ensuring unprecedented accessibility from the moment users unbox their devices.

Expanding to New Markets

While this might appear as straightforward business news, Angry Birds' return to mainland China represents significant news for players too. The game's inclusion as a standard app on新一代 phones makes it particularly noteworthy.

Since its acquisition by Sega, Rovio appears to be regaining momentum. This reflects in new Sonic-themed releases, ongoing experiments within the Angry Birds franchise, and the third installment of their successful movie series. The China expansion marks another step in Angry Birds' resurgence into public awareness.

Speaking of China's growing prominence in mobile gaming, consider exploring our recent reviews of domestic smartphones. Catherine's detailed examination of the Honor Magic V5 earned our strong recommendation, highlighting the numerous features this new device offers.