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Assassin’s Creed Shadows Crosses 1 Million Players on Launch Day, Ubisoft Says

by Riley Mar 21,2025

Ubisoft announced that Assassin's Creed Shadows surpassed 1 million players on its launch day, March 20th. The game launched on PC, PlayStation 5, and Xbox Series X|S. Ubisoft celebrated this milestone on social media, expressing gratitude to players for joining the adventure in Feudal Japan.

While the 1 million player mark is impressive, Ubisoft hasn't released sales figures or targets, making a full assessment of success difficult. However, Assassin's Creed Shadows is currently the top-selling game globally on Steam, indicating strong revenue generation on that platform. Steam concurrent player data shows a peak of 41,412 players on launch day. This number is expected to increase over the weekend. Further analysis of Steam performance will be available in the coming weeks. Sony and Microsoft don't publicly release player count data. For comparison, Dragon Age: The Veilguard reached a peak of 70,414 concurrent players on Steam on its launch day.

The Complete Assassin's Creed Timeline

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Assassin's Creed Shadows' success is significant for Ubisoft, following delays and the underperformance of Star Wars Outlaws. The company has faced challenges recently, including high-profile game failures, layoffs, studio closures, and game cancellations.

The game also faced controversy in Japan, prompting Ubisoft to release a day-one patch addressing concerns from Japanese politicians regarding in-game depictions of temples and shrines. This issue was even discussed in an official government meeting.

Assassin's Creed Shadows - Early Skills Tier List

Assassin's Creed Shadows - Early Skills Tier List

Steam user reviews for Assassin's Creed Shadows are overwhelmingly positive (82% positive out of nearly 4,000 reviews). IGN's review awarded the game an 8/10, praising its refined open-world gameplay.

Meanwhile, Ubisoft's Guillemot family is reportedly exploring a potential buyout deal with Tencent and other investors.

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