Avengers Director Joe Russo Says AI Was Used for Voice Modulation in Netflix Film The Electric State, Insists 'AI Is Best Suited Towards Creativity'

The Russo brothers' new Netflix film, The Electric State, has generated significant buzz since its release, sparking considerable debate about its use of AI, particularly in voice modulation. Joe Russo, director of Avengers: Infinity War and Avengers: Endgame, defended this choice, stating it was a technique easily replicated after watching a simple TikTok tutorial. He acknowledged concerns surrounding AI, emphasizing the current limitations of the technology, particularly its tendency towards "hallucinations," which prevent its use in mission-critical applications like self-driving cars or AI-assisted surgery. However, he views AI's generative capabilities as ideally suited for creative endeavors.

This perspective contrasts with the views of many artists who see AI as antithetical to creativity. Nevertheless, some studios express enthusiasm for AI's potential. In July 2024, Netflix CEO Ted Sarandos asserted that audiences are unconcerned about AI's use in film and television, arguing that it enhances storytelling rather than merely reducing costs. He drew a parallel to the shift from hand-drawn to CGI animation, highlighting the improved quality and increased employment opportunities in the industry.

However, not all embrace AI wholeheartedly. Last month, Marvel Studios denied using AI in creating teaser posters for The Fantastic Four: First Steps, despite an anomaly in one image.

The Electric State, directed by Anthony and Joe Russo and adapted from Simon Stalenhag's 2018 novel, boasts a star-studded cast including Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci. IGN's review gave the film a 4/10, criticizing it as a costly disappointment.

The Russo brothers are also slated to direct the next two Avengers films for Marvel Studios: Avengers: Doomsday (2026) and Avengers: Secret Wars (2027).