Hello Kitty Merch Match lets you collect adorable Sanrio merch in a messy match-3 pile, now in pre-registration

If you're a Sanrio fan like me—and let’s be honest, who isn’t enchanted by that signature kawaii charm—you’re going to want to hear about this new mobile game that's tailor-made for collectors and match-3 enthusiasts alike. Applibot Inc. is stepping in with Hello Kitty Merch Match, a sweet little title that lets you collect virtual Sanrio merch without breaking the bank or cluttering your shelves with even more adorable stuff. (Though I won't judge if you’ve already got a Gudetama pouch obsession.)

In Hello Kitty Merch Match, you’ll dive into a vibrant world filled with over a thousand types of Sanrio-themed merchandise, all featuring your favorite Hello Kitty and Friends characters. The gameplay is delightfully simple yet satisfying: find three of a kind among the colorful chaos to clear the board. Whether it’s a My Melody mug, a Cinnamoroll calculator, or something far more quirky, every item is packed with that classic Sanrio magic.

One of the standout features? The visuals are absolutely charming. Everything looks irresistibly cute, dressed up in that iconic Sanrio style. It’s the kind of aesthetic that makes you want to keep matching just to see what fun design pops up next—especially on mobile, where the presentation really shines.

And here's the best part: it's not just the usual big-name Sanrio stars showing off their merch. Even lesser-known characters are getting some love—Pompompurin, Kuromi, Hangyodon, and Bad Badtz-Maru are all present and accounted for. But wait, there’s more! Characters like Wish Me Mell and Kirimichan are also joining the party, bringing a fresh twist to the mix. Honestly, when a slice of animated salmon shows up in your match-3 game, you know you’re in for a uniquely whimsical ride.

If you're already counting down the days until launch day, why not explore some top-rated match-3 games on Android while you wait?

For those ready to jump in early, pre-registration is now live on both the App Store and Google Play. And yes, the game will follow a free-to-play model with optional in-app purchases.

Want to learn more? Visit the official website or watch the embedded video above to get a real feel for the game’s vibe and visual flair.