LEGO Unveils Design Process for The Simpsons Krusty Burger Set

The Krusty Burger is more than just a fast-food joint—it's a culinary catastrophe straight out of Springfield. Known for its questionable menu items like the infamous Ribwich, The Clogger, and the mysterious Steamed Ham (as described by Principal Skinner), it’s no wonder this place has become an iconic symbol of animated gastronomy gone wrong. This LEGO set brings every quirky detail to life, featuring a detailed replica of the restaurant along with seven beloved minifigures: Krusty the Clown, Sideshow Bob, Homer Simpson, and Officer Lou among them.

You can purchase the set for $209.99 starting June 4. However, LEGO Insiders get exclusive early access beginning June 1. Don’t miss your chance—sign up for free here to unlock Early Access privileges.

LEGO The Simpsons: Krusty Burger

Available starting June 1 for LEGO Insiders, and June 4 for all fans.
Price: $209.99 at LEGO Store
To dive deeper into the creative process behind this long-awaited release, we spoke with Ann Healy, Senior Model Designer at the LEGO Group and the mind behind this exciting set. With six years of experience in designing LEGO sets, Ann shared her insights on reviving one of the most iconic franchises in animation history.

What other LEGO sets have you worked on?

Healy: My journey started with the LEGO Friends line, where I spent about three years. One of my favorite projects was designing The Sanderson Sisters’ Cottage from Hocus Pocus, which took years to perfect before hitting shelves. More recently, I transitioned to the LEGO Icons team, where I designed both the McLaren MP4/4 & Ayrton Senna set and the Poinsettia LEGO Botanicals set.

Why bring back The Simpsons after so long?

Healy: Despite the nearly decade-long gap since the last official LEGO Simpsons set, our research showed that fan enthusiasm remained strong. Reviving the franchise with the Krusty Burger gave us the opportunity to introduce new minifigures while staying true to the show’s humor and legacy.

Interestingly, the original Simpsons House and Kwik-E-Mart sets were among the last few I bought before joining the LEGO Group. During my first week on the job, I came across a prototype of the Krusty Burger tucked away on a shelf—a personal reminder that dreams do come true. Five years later, our Head of Marketing dusted off that same model and said it was time to revisit The Simpsons. Naturally, I jumped at the chance—I’m a lifelong fan!

Walk us through the design process.

Healy: I began by refining the old prototype, determining layout, structure, and building flow. Starting digitally allowed me to visualize the model before constructing it physically. From there, I iterated between digital and physical builds, ensuring compatibility with real LEGO elements.

Throughout the project, I presented progress updates during design team check-ins, gathering feedback from our Creative Lead and fellow designers. We also held regular reviews with the IP partner to ensure accuracy in character design and overall aesthetics. Additionally, internal quality assurance sessions with our Model Governance and Building Experience teams helped fine-tune each step of assembly and playability.

I estimate I rebuilt the entire model at least 20 times. The final build? That was when the very first production boxes arrived from the factory—I built it once more for quality control before shipping it off to the world.

How did you recreate the Krusty Burger without a definitive blueprint?

Healy: Disney provided valuable reference images and layouts whenever possible. Beyond that, I immersed myself in classic *Simpsons* episodes to understand how the Krusty Burger was portrayed over the years.

Season 20, Episode 21, “Coming to Homerica,” was particularly useful as it features the Mother Nature Burger—an inspiration for several elements in the set. The Ribwich from Season 14, Episode 12, “I'm Spelling as Fast as I Can,” also made its way into the final design.

Additional key episodes used for reference include:

• Season 6, Episode 15, “Homie the Clown” – Homer performs at a Krusty Burger.
• Season 12, Episode 13, “Day of the Jackanapes” – Bart and Sideshow Bob visit the Krusty Burger.
• Season 10, Episode 1, “Lard of the Dance” – Homer tries to sell grease from the restaurant.
• Season 7, Episode 15, “Bart the Fink” – Features the IRS takeover of the Krusty Burger.
• Season 19, Episode 1, “He Loves to Fly and He D'ohs” – Homer hides in the Krusty Zone ball pit.
• Season 15, Episode 10, “Diatribe of a Mad Housewife” – Shows the Krusty Burger drive-thru sign.
• Season 21, Episode 4, "Treehouse of Horror XX" – Features the Krusty Burger in “Don't Have a Cow, Mankind.”

Any hidden details or Easter eggs we should look out for?

Healy: One of my favorite hidden touches is the kitchen display screen above the drive-thru window. It shows an order for 700 burgers—a nod to the Season 5 episode “Boy-Scoutz 'n the Hood,” where Krusty foolishly opens a Krusty Burger oil rig in the middle of the ocean.

What was the biggest challenge during development?

Healy: Capturing Krusty’s face accurately on the large rooftop sign was definitely the most complex part of the build. Our IP partner was very particular about the proportions and likeness, providing detailed sketches and guidance. One of my colleagues, who previously worked as an illustrator, helped refine Krusty’s expression using LEGO elements.

Another engineering hurdle was stabilizing the heavy sign on a single vertical rod. Our Element Lead introduced a newly developed axle sleeve that allowed the structure to support the weight securely. It was a smart solution that brought everything together seamlessly.

Is this the start of a new wave of LEGO Simpsons sets?

Healy: While I can’t officially confirm future products due to company policy, I can say that I personally hope this is just the beginning. As a huge fan of The Simpsons, I’d love to see more sets inspired by the show in the future.

LEGO The Simpsons: Krusty Burger (Set #10352) contains 1,635 pieces and retails for $209.99. Available to the general public on June 4, LEGO Insiders can begin ordering earlier, starting June 1. You can purchase it here or sign up for LEGO Insiders for free here. Stay tuned—we’ll be unboxing, photographing, and reviewing the full set later this month!