Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a proprietary "reach score" (measuring daily brand interactions across apps, games, music, videos, and manga), awarded Pokémon a staggering 65,578 points.

The survey, conducted monthly with 100,000 Japanese respondents aged 15-69, highlights Pokémon's dominance, particularly in App Games, where it achieved a score of 50,546 points—80% of its overall total. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also boosted Pokémon's reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, card games, and other merchandise. Managed collaboratively by Nintendo, Game Freak, and Creatures (under The Pokémon Company, established in 1998), the franchise demonstrates effective brand management across multiple platforms.