Skich is the next competitor to take a swing at the new alternative app store market

Skich: A New Contender in the iOS Alt App Store Arena

The explosion of alternative app stores on iOS has created a fiercely competitive landscape. Skich, the newest entrant, aims to carve a niche by focusing exclusively on gaming and leveraging robust discoverability features. Can it succeed where others have faltered?

Skich's core strategy centers on three key elements: a sophisticated recommendation engine, a user-friendly swipe-based discovery system, and a built-in social network complete with friend lists. This allows users to easily see what their friends and like-minded gamers are playing.

This approach bears a striking resemblance to Steam's successful model, a strategy that isn't inherently flawed. However, a notable weakness of the Epic Games Store's iOS offering is its lack of comparable social features and discoverability, highlighting a crucial area where Skich could excel.

Can Skich Make a Splash?

While Skich's gamer-centric features offer a compelling value proposition, its success is far from guaranteed. Competitors like Epic Games (with its free game offerings) and Apptoide (with its broader app selection) already occupy significant market share. Skich needs a compelling reason to lure users away from established platforms.

The recent collaborations between major publishers like EA and Flexion suggest a shift towards alternative app stores. This could create a future where official storefronts are challenged by innovative newcomers like Skich. The potential is certainly there, but only time will tell if Skich can truly make its mark.