Chef Ramsay's Culinary Expedition Lands on Hay Day

Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's lineup of collaborations. He'll be featured in Hay Day, starting today, adopting a surprisingly calm demeanor. Ramsay will fill the temporary absence of Greg, introducing new in-game events and features.

Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships, though Ramsay's involvement is a particularly unexpected and exciting development. The game will feature humorous trailers showcasing Ramsay's newfound composure, even including an apology to past Hell's Kitchen contestants.

From today until the 24th, players can interact with Ramsay, who's stepping in for Greg, who's supposedly gone fishing. This period will introduce a range of new content, special events, and updates to celebrate Ramsay's arrival.

New In-Game Content: The partnership is a surprising but welcome shift for Ramsay, who's previously ventured into the mobile gaming market with apps based on his TV shows. This collaboration further highlights Supercell's increasing focus on real-world celebrity partnerships, in addition to fictional franchises.

The appeal of this strategy is clear: Supercell's games boast a broad, often older, player base, and celebrity collaborations can resonate strongly with this demographic.

New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's mechanics and get started!