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Demi Lovato Partners with PlanetPlay for Green Initiative

by Adam Dec 15,2024

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.

Lovato's involvement extends beyond simple endorsements; she'll be directly featured within various titles. Confirmed games include Subway Surfers, Peridot, Avakin Life, and Top Drives, with more potentially announced. Players can expect Lovato-themed avatars, and all proceeds from these in-game items will benefit environmental projects.

PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns, MGTM consistently engages top-tier talent (past collaborations include David Hasselhoff and J Balvin) to raise awareness and funds for environmental initiatives. The breadth of game participation in this latest MGTM edition suggests a significant potential impact.

This collaboration presents a triple win: fans can engage with Lovato in their favorite games, developers benefit from increased exposure, and environmental causes receive much-needed support.

For a list of the year's best mobile games (so far), check out our 2024 best mobile games list.

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