Kartrider Rush+ partners with Hyundai in exciting new collaboration

When it comes to showcasing your latest vehicle, car manufacturers have a plethora of promotional strategies at their disposal. From slick advertising campaigns to celebrity endorsements, the options are vast. However, Hyundai has chosen an innovative approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration introduces the Insteroid concept car as a new kart within the game, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

The Insteroid isn't the only new addition to the game. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To sweeten the deal, a special event running until April 28th offers players a chance to win 30 Lucky Star Jewels by using a Boost Shard at least once in-game. These jewels can be exchanged for items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.

Notably, the Insteroid serves not only as an in-game kart but also as a real-world concept car. While it's not slated for immediate production and retail availability, its inclusion in KartRider Rush+ underscores its role as a powerful promotional tool. In my opinion, it's a stylish addition to the game, perhaps even more so than the Cybertruck featured in Fortnite.

If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.