Xbox CEO Phil Spencer Shows Support for Nintendo Switch 2

Even before its official 2025 launch, Xbox CEO Phil Spencer has publicly endorsed the upcoming Nintendo Switch 2. This signals a significant move in the relationship between Microsoft and Nintendo.

Xbox's Commitment to the Switch 2

In a January 25, 2025 interview on Gamertag Radio, Spencer confirmed Xbox's intention to port multiple games to the Switch 2. He'd already expressed this support prior to the console's release, anticipating Nintendo's success. Spencer revealed email exchanges with Nintendo President Shuntaro Furukawa, highlighting his enthusiasm for the new console's larger screen and Nintendo's innovative approach to the gaming industry. He emphasized Xbox's dedication to supporting Nintendo's platform with its game portfolio.

While specific titles weren't disclosed, the existing 10-year agreement between Microsoft and Nintendo (announced February 25, 2023), ensures "Call of Duty will reach Nintendo players simultaneously with Xbox, offering identical features and content," as stated by Microsoft President Brad Smith. This commitment, coupled with Xbox's existing strategy of cross-platform releases (like Grounded and Pertinent on Switch and PlayStation), strongly suggests a significant influx of Xbox games onto the Switch 2.

Xbox's Multi-Platform Strategy and New Hardware

Spencer reaffirmed Xbox's parallel efforts in developing new hardware while simultaneously expanding its game reach to competing platforms. He highlighted the success of cross-platform games and Xbox's aim to create a platform that supports developers targeting multiple devices. The focus is on building innovative hardware appealing to players regardless of the platform – be it handheld, television, or other devices. This strategy prioritizes accessibility over exclusivity.

Expanding Xbox's Reach Across Devices

On November 14, 2024, Xbox's new slogan, "This is an Xbox," was unveiled by senior director of marketing Craig McNary. This campaign emphasizes Xbox's expansion across various devices and screens. The campaign, featuring humorous visuals, highlights Xbox's presence beyond traditional consoles. Partnerships with Samsung, Crocs™, Porsche, and others further solidify this multi-platform approach.

In contrast to competitors' focus on exclusivity, Xbox's strategy prioritizes broad accessibility, actively porting games to rival consoles.