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Utomik, the cloud gaming subscription service, is set to shutter

by Madison Feb 20,2025

Cloud gaming service Utomik, launched in 2022, is ceasing operations after just three years. This significant development highlights the ongoing competitive struggle within the cloud gaming market. Current adoption rates remain low, with only 6% of gamers subscribing to cloud gaming services as of 2023.

Utomik's closure, despite projected growth in cloud gaming by 2030, underscores the inherent uncertainties in this emerging sector. The initial excitement surrounding cloud gaming appears to have waned. The immediate impact of releasing top titles on cloud platforms has also sparked debate regarding its influence on sales and industry perception.

Beyond the Hype: While it's tempting to dismiss cloud gaming as a fleeting trend, Utomik's situation is unique. Unlike major players like Nvidia, Xbox, and PlayStation with extensive game libraries, Utomik operated as a third-party service, always playing catch-up. The integration of cloud gaming into existing console ecosystems, such as Xbox Cloud Gaming's ability to stream titles already owned by users, further solidifies the connection between cloud technology and the broader console market competition.

The convenience of mobile gaming also presents a challenge. For a quick alternative, check out our list of the top five new mobile games this week!

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