by Audrey Jan 19,2025
Mientras la industria del juego explora el potencial de la IA generativa, Nintendo mantiene una postura cautelosa debido a las preocupaciones sobre la propiedad intelectual y su compromiso con el diseño de juegos únicos.
imagen (c) NintendoEn una reciente sesión de preguntas y respuestas de inversores, el presidente de Nintendo, Shuntaro Furukawa, anunció que la IA generativa no se integrará en los juegos de Nintendo. ¿La principal preocupación? Derechos de propiedad intelectual. Furukawa discutió la relación entre la IA y el desarrollo de juegos, reconociendo el papel de larga data de la IA en el control del comportamiento de los NPC. Sin embargo, distinguió esta IA tradicional de la IA generativa más nueva, capaz de crear textos, imágenes y vídeos originales.
El auge de la IA generativa en diversas industrias es innegable. Furukawa explicó: "En el desarrollo de juegos, tecnologías similares a la IA se han utilizado durante mucho tiempo para controlar los movimientos de los personajes enemigos, por lo que el desarrollo de juegos y la IA han ido de la mano incluso antes", pero destacó los desafíos de la propiedad intelectual: "Es posible producir resultados más creativos utilizando IA generativa, pero también somos conscientes de que pueden surgir problemas con los derechos de propiedad intelectual". Esta preocupación probablemente se deba al potencial de la IA generativa para infringir los derechos de autor.
Furukawa destacó el compromiso de décadas de Nintendo para crear experiencias de juego únicas. Afirmó: "Tenemos décadas de experiencia en la creación de experiencias de juego óptimas para nuestros clientes. Si bien somos flexibles a la hora de responder a los desarrollos tecnológicos, esperamos seguir ofreciendo un valor que es exclusivo para nosotros y que no se puede crear únicamente a través de la tecnología". 🎜>
Esta posición contrasta con la de otros gigantes del juego. Los NPC del Proyecto Neural Nexus NEO de Ubisoft, por ejemplo, utilizan IA generativa para las interacciones con los NPC, pero su productor, Xavier Manzanares, enfatizó que la IA es solo una herramienta. De manera similar, Square Enix ve la IA generativa como una oportunidad de negocio, y el director ejecutivo de EA, Andrew Wilson, anticipa que la IA generativa tendrá un impacto significativo en sus procesos de desarrollo.
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